The advertising agency Ogilvy Brazil created an awareness campaign for Abinee - Brazilian Association of Electrical and Electronics Industry, aiming to discourage the consumption of pirated cell phones.
Two ads were produced, called "CucumberPhone" and "PineapplePhone", where a salesman tries to convince customers to buy pirate devices, shaped like cucumber and pineapple, which offer technologies like "enter-virus", "half-life battery", and "zero G connection".
In the end, the consumer is invited to access more information through two landing pages where I had the opportunity to develop the experience based on the content of the ads and share tips with the Brazilian audience.
The campaign "No to Pirated Phones," developed for Abinee by Ogilvy Brazil, won the Professionals of the Year Award in the Institutional category, which selected the best ads aired on TV Globo from 2016 to 2017. link
